Thursday, July 31, 2014

Should this be the offical logo?

The logo came out spectacular if you ask me!
But of course, every food chain has its own slogan so I've been thinking really hard about this one.
          How about,  "Asian Food is Great for You"!
 I knew you'd like this one :)
   NO!? Hmm, well.. do you have many suggestions? Help us come up with a catchy slogan to gain bragging rights if yours is chosen! 

Monday, July 28, 2014

The New Addition



CSU Fullerton Campus’ new restaurant, Taste of Asia, shall be the first, mobile application ran, food location on campus!  
Our campus currently has a diverse selection of foods and the majority of such restaurants like Panda Express and Togo’s are conveniently located in the Titan Student Union. (see map below)


 CSUF website.
Aside from the Gastronome, CSUF also has a Carl’s Jr. and a quick sandwich shop in Langsdorf Hall. It is safe to say that variety is not an issue.

So what distinguishes Taste of Asia from among all the current restaurants? 

Simple, its ability to eliminate the ordering and payment time at the location. With the app, one will just arrive at the restaurant for pick-up! This convenient new method is perfect for in-between class meals if you have back-to-back classes.

Anticipate our full menu on the mobile application alongside prices, special discounts, and coupons!

Tuesday, July 22, 2014

Taste of Asia Cafe Restaurant Survey #2

Hi classmates :)
I have attached our restaurant survey below. IT works for me, but let me know if it does not work for you. It is my first time using Google forms so I tried my best! Please complete our survey and help us improve the grand opening of our restaurant featuring our free smart phone application.

Survey -
Taste of Asia Cafe - Opening SOON on CSU Fullerton Campus

Thank you! - Lisa Le

Friday, July 18, 2014

Restaurant Survey

Can you please help us to answer the following survey for our restaurant?

Restaurant Survey

·         Gender
o   Male
o   Female
·         Nationality
o   Asia
o   African American
o   White
o   Hispanic
o   other
·         How often do you eat in a Restaurant?
o   1 time per week
o   3 time per week
o   5 or more times per week
·         When going to a restaurant which criteria are important for you ( 1-5, 1 is most important)
o   Food Quality
o   Service
o   Price
·         Do you like Asian food?
o   Yes
o   no
·         What time you prefer to visit a Restauran?
o   Breakfast 9am to 11am
o   Lunch 12pm to 4pm
o   Dinner 7pm to 12pm

Monday, July 14, 2014

We have not fully decided on a restaurant name yet but so far Taste of Asia Cafe is our top option. Our restaurant is to be located inside CSU Fullerton and  will have a special feature that we are hoping to attract all students and staff. 

It will feature a free downloadable smart phone application that allows customers (students and staff) to PRE order their chosen dishes. The main goal of the cafe is to provide a quick and smooth process to pick up ordered meals. The application will feature options such as: complete Cafe menu, order now, estimated pick up time, and pay with credit card. Students will then arrive at Taste of Asia Cafe during their chosen pick up time and go to a separate counter to pick up their meal(s). 

This application will provide more convenience for customers who have limited time between classes to satisfy their cravings. Taste of Asia Cafe will feature the most popular dishes from countries within Asia such as: Vietnamese, Chinese, Japanese, India, Korean, and Thailand to provide more options and choices. 

Friday, July 11, 2014

Marketing Plan

Hey Guys so we decided to open a asian  restaurant and there is many questions that we need to answer so we can get our plan. The questions that we need to think about are the following:

What is our restaurant theme ?

Who is our Target customer " teen, middle age or elder "

Which area that we need to focus on and improve it ?



For the restaurant name I would suggest Aladdin restaurant.



Thursday, July 10, 2014

Marketing Plan Thoughts & Ideas

To get started on our marketing plan, we will need to create a business name for our upcoming restaurant serving the most popular Asian dishes from most countries within Asia.
I have thought of a few restaurant names.. comment your thoughts and add more ideas as well :) Then we can get started on the business proposal.

- Belly Bites
- East West Asian Express
- East West Asian Cafe
- Taste of Asia
- Paradise Cafe

Wednesday, July 9, 2014

Hey guys! Comment when you guys are all added in so I can be sure I put in the right emails. - lisa